How To Sell A Business Quickly

How to sell a business quickly

Selling a business can be a complex and time-consuming process. However, there are situations where business owners may need to expedite the sale of their business due to personal or professional circumstances. In this article, we will explore strategies and tips on how to sell a business quickly and efficiently.

1. Understand the Market Value of Your Business

Before listing your business for sale, it’s important to understand its market value. Serious buyers focus on the earnings generated by the business, so pricing your business based on a multiple of its recent earnings is crucial. Most businesses with earnings under $1 million sell for 1-5 times annual earnings, with multiples varying by industry. Conducting a market valuation and comparing industry multiples can help you set a competitive price.

To get an estimate of your business’s value, you can utilize resources like BizBuySell’s Valuation Resources or consult with a professional business broker.

2. Adjust Your Price Strategically

If you’re looking to sell your business quickly, pricing is a powerful lever. You can expedite the sale process by listing your business slightly below market value to generate more interest and potential offers. However, it’s important to strike a balance and avoid giving the impression that there is a problem with the business.

Research similar businesses for sale and set your price towards the lower end of the spectrum. For example, if similar laundromats are asking four to five times earnings, consider offering yours around four. By offering a good deal, you increase the chances of attracting buyers and accelerating the sale process.

3. Organize Your Documents

Selling a business involves a significant amount of paperwork. To speed up the process, it’s essential to get all your financial and operational documents organized from the start. Waiting for documents to be gathered and reviewed can cause unnecessary delays.

Create a worksheet outlining all the necessary documents and where they are located. Set deadlines for any third parties involved in providing these documents. By having everything readily available, potential buyers can evaluate the business more efficiently, leading to a faster sale.

4. Consider Buyer Incentives

To further expedite the sale of your business, consider offering buyer incentives that can help ease concerns or make financing more feasible.

a. Seller Financing

One effective tool for closing a sale quickly is offering seller financing. By personally financing a portion of the sale price, typically around 10%, you increase the likelihood of a swift sale at a potentially higher price. Seller financing can help bridge financing gaps for buyers and demonstrate your continued vested interest in the business’s success.

Make sure to highlight the seller financing option in your business-for-sale listing and marketing materials to attract potential buyers.

b. Reasonable Training or Transition Period

Offering a reasonable training or transition period to the new business owner can make the sale more appealing and seamless. This period allows the buyer to leverage your experience and knowledge to ensure a smooth transition and continuity of business operations.

Consider the complexities of your business and offer a training period that adequately allows the buyer to get up to speed. This could range from a few weeks of availability for answering questions to several months of on-site support, depending on the nature of the business.

c. Engage a Business Broker

Hiring a business broker dedicated to buying and selling businesses can streamline the process. A reputable business broker has the necessary network, marketing infrastructure, market insights, and negotiating skills to facilitate a quick and efficient sale.

Avoid using real estate brokers who “dabble” in business sales and choose a broker with expertise in your industry. Though there may be associated costs, a good business broker can maximize sales prices and ensure a smooth transaction.

5. Utilize Online Platforms and Resources

In today’s digital age, online platforms provide an efficient way to sell your business. Platforms like BizBuySell offer tools, resources, and a large directory of business brokers to help you navigate the sales process.

Create a free account on BizBuySell to access the necessary tools and resources to get your business sale started promptly.


How to sell a business quickly doesn’t have to be a great mystery. By understanding the market value of your business, strategically adjusting the price, organizing documents, offering buyer incentives, and utilizing online platforms, you can expedite the sale process. Consider engaging a business broker to leverage their expertise and ensure a smooth transaction. With these strategies in place, you’ll be well on your way to selling your business efficiently.

Get Your Free Business Valuation

If you need to sell or have just been thinking about selling your business, you are in the right place. The best way to get started is with a professional business valuation. All you have to do is fill out the form below and we will reach out to you lightning-fast to get started on your valuation. The best part of all is that it’s FREE! What have you got to lose?

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